I firmly believe that email marketing is the secret to success for physical location small business owners. I am not talking about spamming people and buying email addresses, I am talking about collecting emails from your current client base and from interested prospective customers. If you can accomplish this, it will open up all kinds of opportunity for free marketing which is every small business owner’s dream. In today’s video / podcast episode, I share my three reasons that you should use email marketing to grow your business.
Here are is the summary version of today’s post:
#3 – You should use email marketing because email addresses are very easy to obtain. Both on your website and in your store, all you have to do is ask for the email address. You have a huge advantage over your larger competitors in this area because while they do a good job of collecting information, local customers are much more likely to open a well crafted email offer from a local business than a large corporation.
#2 – You should use email marketing because it is the key that unlocks the door to online connections. Why focus on twitter and facebook when you could just get the email address in person? Once you have the email address, you can invite people to connect with you on any social media platform. The email address is the key to everything you want to accomplish online in order to drive new business and repeat purchases.
#1 – Use email marketing because it is free. Once you have the email address, you can email as many times as you want for free! We provide our web design clients with a free mailchimp account and help them grow their email list for free up to 2,000 subscribers.
If you would like to learn more about our web design program, get a local expert to come out to your business. Simply complete the form to the right of this post and we will have one of our local experts come talk with you about how you can turn your email list into some free growth potential.