James Shepherd, Author at Transaction Expert

How to Become a More Effective Business Owner

by James Shepherd | Jun 17, 2015 | Blog, POS

For today’s post, I will have a replay video available from yesterday’s “Quick Service Restaurant Point of Sales (POS) System Demo.” Is your business not a quick service restaurant? Well, we have two other FREE exclusive POS demos happening...

5 Mistakes to Avoid When Selecting a POS System – Part II

by James Shepherd | Jun 12, 2015 | Blog, POS

Today I will continue covering the five mistakes to avoid when selecting a POS system. Yesterday we spoke about the two mistakes of trying to solve operational problems with technology and not considering future changes. If you haven’t read Part I, CLICK HERE!...

5 Mistakes to Avoid When Selecting a POS System – Part I

by James Shepherd | Jun 11, 2015 | Blog, POS

I see many small business owners making common mistakes when it comes to their point of sales (POS) systems. Whether it be a tablet POS, full-touch screen POS, or other form of technology, these are mistakes which can be avoided before your business is hurt. For...

How to Build a Local Facebook Fan Base

by James Shepherd | Jun 5, 2015 | Blog, Brand Building, Online Presence

As a local, physical location small business, it really doesn’t do you much good to have 1,000 Facebook fans spread all over the world. In fact, this is one issue with many social media services that promise to increase your influence online. They are not very...

5 Things Small Business Owners Don’t Know About Facebook

by James Shepherd | Jun 4, 2015 | Blog, Online Presence

Is Facebook an important part of your marketing strategy? Do you want to use Facebook more this year to build your small business brand? Here are five things that most small business owners don’t know about Facebook. If you learn these five tips, you will be...