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How to Build a Local Facebook Fan Base

How to Build a Local Facebook Fan Base

by James Shepherd | Jun 5, 2015 | Blog, Brand Building, Online Presence

As a local, physical location small business, it really doesn’t do you much good to have 1,000 Facebook fans spread all over the world.  In fact, this is one issue with many social media services that promise to increase your influence online.  They are not very...
10 Principles That Will Increase Your Online Authority

10 Principles That Will Increase Your Online Authority

by James Shepherd | Jun 2, 2015 | Blog, Brand Building, Online Presence

Is your business recognized as an expert and authority in your field? Or are you a part of the “we do that, too” crowd?  These ten principles will set you apart.  People will see you as “The Go To Guy” and expert in your field. Have you ever been in the news?  Put...
The 3 M’s of Marketing for Your Small Business

The 3 M’s of Marketing for Your Small Business

by James Shepherd | May 13, 2015 | Blog, Brand Building, Growth

In today’s 2 minute business tip, I want to present some very basic marketing concepts that will drastically improve your revenues if you think through them.  Take two minutes and review this list today so you can apply it to your marketing efforts. #1 –...
Let Your Customers Brag on Your Small Business!

Let Your Customers Brag on Your Small Business!

by James Shepherd | May 6, 2015 | Blog, Brand Building

I saw something pretty incredible in a small restaurant.  They created a very simple, free, and extraordinarily effective system which allowed their customers to brag on them. While customers were waiting to order or waiting for food, they were standing right in front...
How is Your Brand Positioned in the Mind of Potential Clients?

How is Your Brand Positioned in the Mind of Potential Clients?

by James Shepherd | Apr 2, 2015 | Blog, Brand Building

This is a question that every major brand asks itself constantly and it is a question that every small business owner that wants to compete will need to ask as well.  You do have a position in the mind of your potential customers who come in contact with your brand....

How Your Small Business Can Feel More Like Disney World

by James Shepherd | Apr 1, 2015 | Blog, Brand Building

http://www.transactionexpert.com/podcast/How_Your_Small_Business_Can_Feel_More_Like_Disney_World.mp3Podcast: Play in new window | DownloadWhat if coming to your business felt a little bit more like coming to Disney World for your customers?  In this post today I am...
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