In today’s fast-paced economy, many are focused on getting their company brand out there through social media and email marketing. This will have a large impact on the company brand, but most forget about their personal brand.
Local businesses aren’t really competing with other local business. They are competing against large brands, or corporations. These smaller brands need something to stand out from the rest, and with your personal brand, it does just that.
Here are 3 ways to improve your personal brand in the local market to create more business and profit:
1) Interact with Customers
As a business owner, it’s tough to stay involved with the customers. Because as your business grows, the more your employees do it for you on a regular basis. However, you need to intentionally interact with the customer, so they can share their experience with YOU to the community. Now, you don’t want to do everything. If you take every phone call, respond to all the emails, and ring up every customer, this makes your interaction less valuable. You need to invest your time. Definitely be proactive, but let your team be reactive and when problems escalate you can step in.
2) Get Involved in the Community
I know networking isn’t quite for everyone. I too struggled with going to local events and networking with others. After doing this I realized the value. This isn’t value directly, but this helps you to create that local brand and spread brand awareness. All you need to do is attend the event and present yourself.
3) Be Your Business
What exactly does this mean? A prime example is Dave Ramsey. He is a person who created the “Dave Ramsey” brand while effectively delegating the work to do so. Instead of tying himself down to his business, Ramsey took the opportunity to scale and grow.
I hope these tips help you to build your personal brand while growing your business and profit.