James Shepherd, Author at Transaction Expert

The 3 M’s of Marketing for Your Small Business

by James Shepherd | May 13, 2015 | Blog, Brand Building, Growth

In today’s 2 minute business tip, I want to present some very basic marketing concepts that will drastically improve your revenues if you think through them. Take two minutes and review this list today so you can apply it to your marketing efforts. #1 –...

4 Payment Types You Should Consider Accepting in Your Business

by James Shepherd | May 12, 2015 | Blog

In today’s two minute tip, I am going to provide you with a list of four payment types other than cash that you might want to accept in your business. Payment Type #1 – Visa, MasterCard and Discover – I am lumping these three into one because every...

Do You Have a Profitable Team?

by James Shepherd | May 11, 2015 | Blog, Employees, Growth

Some of the best business advice I ever got came from a simple statement made by a very successful business professional: “A profitable business is simply a group of individually profitable people.” This statement changed my perspective. There are a lot...

Let Your Customers Brag on Your Small Business!

by James Shepherd | May 6, 2015 | Blog, Brand Building

I saw something pretty incredible in a small restaurant. They created a very simple, free, and extraordinarily effective system which allowed their customers to brag on them. While customers were waiting to order or waiting for food, they were standing right in front...

5 Tips on How to Make Better Small Business Decisions

by James Shepherd | Apr 28, 2015 | Blog, Decision Making

The key to making good decisions is good information. So what information are you getting to help make important business decisions? Here are 5 reports in addition to the basic accounting reports that you need to be looking at regularly. #1 – Employee...